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Beaupre & Co. Public Relations
E-mail: emarshall@beaupre.com
Tel: 603-559-5816
Vertica launches database-focused blog: The Database Column
Industry pioneers offer insight and discuss database trends and
innovations
ANDOVER, Mass., Sept. 5, 2007 - Vertica Systems today launched a unique, multi-author blog that offers database architects and administrators, CIOs and other IT professionals expert insight and opinion about database evolution and emerging technologies. The Database Column (www.databasecolumn.com) features weekly contributions from six well-known database visionaries discussing enhancements that improve database performance and scalability, decrease database administration overhead and system costs, and help organizations make more informed decisions.
In the first post, Vertica Co-founder and CTO Dr. Michael Stonebraker an industry luminary who pioneered Ingres, Postgres and column-oriented databases as well as launched five successful venture-backed startup companies discusses the end of the one-size-fits-all database. Stonebraker notes how innovation in the industry has been stifled; details the decline of databases from vendors who have been trying to force-fit their solutions to meet different industry needs; and highlights recent developments that enable business users to query larger databases exponentially faster and more efficiently than before.
"The database management industry is undergoing enormous innovation right now. Strategic IT decision makers need all the help they can get in assessing it," said Curt Monash, industry pundit and author of a variety of widely read blogs, including DBMS2, Text Technologies, and the Monash Report. "Mike Stonebraker is the most accomplished living inventor of database technology. I'm sure he and his colleagues will put together a fascinating, thought-provoking blog."
The Database Column will feature original research, analysis and commentary on the database industry from noted industry experts. Contributors include:
* Dr. Mitch Cherniack, associate professor of computer science at Brandeis University. Cherniack has published numerous research papers about query optimization, profile-driven data management and stream processing systems;
* Dr. David DeWitt, professor of computer sciences at University of Wisconsin. DeWitt developed the first relational database system benchmark in the early 1980s and has penned more than 100 technical publications about database management;
* Don Haderle, technical advisory board member, ANTs Software. Haderle is the father of the IBM DB2 relational database management system. He served as vice president and CTO of the company's $4 billion information management segment. Haderle secured more than 50 patents and disclosures across all areas of database management while at IBM;
* Dr. Jerry Held, CEO of the Held Consulting Group. Held is chairman of the Vertica board of directors, chairman of Software Development Technologies, and serves on the boards of Business Objects, Openwave, MetaMatrix and Mirapoint. Previously, he led Oracle Corporation's server product division, helping the company grow to $6 billion annually.
* Dr. Samuel Madden, assistant professor at the electrical engineering and computer sciences department at MIT. Madden's past projects include the TinyDB system for data collection from sensor networks and the Telegraph adaptive query processing engine; and,
* Dr. Stan Zdonik, professor of computer science at Brown University, where he has led the Advanced Data Management Research Group since 1983. He has written over 100 research papers focusing on a variety of database technology issues.
"For the past 30 years, innovation has been slow in the database industry," said Andy Palmer, co-founder and CEO of Vertica Systems. "Now, a combination of rapidly growing databases and increasingly complex business queries is forcing the industry to change rapidly. This blog will be an invaluable resource for those who need to see what technology is on the horizon, and what they can do now to better store, query and manage their data."
Vertica is launching The Database Column one day before the company hosts a Webinar entitled "The End of the One-Size-Fits-All Database." Zdonik will discuss new advances in database management system technology that revolutionize the performance of data warehouses and data marts, so that more people can query more data faster - resulting in complex business transactions being completed more quickly. The free Webinar occurs at 2 p.m. EDT on Sept. 6. To register, visit http://cts.vresp.com/c/?VerticaSystemsInc./8b9352abe7/TEST/c691cd539f.
To subscribe to The Database Column RSS feed, visit: http://www.databasecolumn.com/atom.xml.
About Vertica
Vertica Systems is the market innovator for affordable, high-performance
database management systems. Co-founded by database research and
technology pioneer Dr. Michael Stonebraker and startup veteran Andy
Palmer, Vertica has developed ultra-fast database technology for storing
and querying very large databases using industry-standard hardware. With
its unmatched scalability, flexibility and ease of use, Vertica's
solution will bring corporate database architectures into the 21st
century. Vertica is headquartered in Andover, Mass., and has raised
$23.5 million in financing from Bessemer Venture Partners, Highland
Capital Partners, Kleiner Perkins Caufield & Byers, and New Enterprise
Associates. For more information, visit the company's Web site at
www.vertica.com.














